/* Pages d'offre automatisation (zéro demande perdue, relance devis, avis
   Google, visuels publicitaires, réactivation clients).
   Même charte que automatisation.html et reseaux-sociaux.html : variables,
   en-tête, boutons et pied de page sont repris à l'identique. */
:root{
  --ink:#0B1020; --ink-2:#1C2233; --muted:#3A4258; --muted-dark:#C7CBD8;
  --grad:linear-gradient(90deg,#E5007E,#FF2D8F,#FF6A00,#FFB000);
  --grad-diag-pink:linear-gradient(135deg,#E5007E,#FF2D8F);
  --grad-diag-orange:linear-gradient(135deg,#FF6A00,#FFB000);
  --pink:#E5007E; --orange:#FF6A00; --night:#05070F; --soft:#F7F7F9; --line:#E4E6ED;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:Manrope,"Helvetica Neue",Arial,sans-serif;background:#fff;color:var(--ink);-webkit-font-smoothing:antialiased;line-height:1.55}
img,video{max-width:100%;display:block}
a{color:inherit}
button{font:inherit;color:inherit}
.wrap{width:min(1180px,100% - 32px);margin-inline:auto}
.hand{font-family:Caveat,"Segoe Script",cursive;font-weight:700}
.grad-text{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}
:focus-visible{outline:3px solid var(--pink);outline-offset:3px}

/* Header */
#site-header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.85);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);box-shadow:0 6px 24px rgba(11,16,32,.06)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:16px;height:72px}
.brand{display:flex;align-items:center;gap:10px;text-decoration:none;font-size:20px}
.brand img{width:40px;height:40px;border-radius:10px;object-fit:cover}
.brand b{font-weight:800}
.menu{display:flex;align-items:center;gap:28px;list-style:none;margin:0;padding:0;font-weight:600;font-size:15px;height:100%}
.menu>li{display:flex;align-items:center;height:100%}
.menu a{text-decoration:none;color:var(--muted)}
.menu a.active{color:var(--ink);font-weight:800;box-shadow:inset 0 -2px 0 var(--pink)}
@media (max-width:1100px){.menu{display:none}}
#burger{display:none;flex:none;width:44px;height:44px;border-radius:12px;border:1px solid var(--line);background:#fff;color:var(--ink);font-size:18px;cursor:pointer}
#mobile-menu{display:none;flex-direction:column;gap:14px;padding:14px 0 20px;border-top:1px solid var(--line)}
#mobile-menu a{text-decoration:none;color:var(--muted);font-size:16px;font-weight:600}
#mobile-menu .btn{align-self:flex-start;color:#fff}
@media (max-width:1100px){
  #burger{display:grid;place-items:center}
  #mobile-menu:not([hidden]){display:flex}
}

/* Buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;border-radius:999px;padding:14px 26px;font-weight:800;font-size:15px;text-decoration:none;border:0;cursor:pointer;transition:transform .2s,box-shadow .2s}
.btn:hover{transform:translateY(-2px)}
.btn-grad{background:var(--grad);color:#fff;box-shadow:0 10px 28px rgba(229,0,126,.32)}
.btn-grad:hover{box-shadow:0 14px 34px rgba(229,0,126,.42)}
.btn-white{background:#fff;color:var(--ink)}
.btn-outline{background:transparent;color:var(--ink);box-shadow:inset 0 0 0 2px var(--ink)}
.btn-sm{padding:10px 18px;font-size:14px}

.kicker{letter-spacing:.14em;font-size:13px;font-weight:800;color:var(--muted);text-transform:uppercase}
.kicker span{color:var(--pink)}
section{padding:88px 0}
h1{font-weight:800;letter-spacing:-.03em;line-height:1.02;font-size:clamp(40px,6vw,72px);margin:14px 0 18px}
h2{font-weight:800;letter-spacing:-.025em;line-height:1.08;font-size:clamp(30px,4vw,46px);margin:10px 0 14px}
.sec-head{max-width:720px;margin-bottom:44px}
.sec-head p{color:var(--muted);font-size:18px;margin:0}
.lead{font-size:clamp(18px,1.7vw,21px);color:var(--muted);max-width:540px;margin:0 0 30px}
.cta-row{display:flex;flex-wrap:wrap;gap:12px}
.hint{display:flex;flex-wrap:wrap;gap:18px;margin-top:18px;font-size:14px;color:var(--muted)}
.hint span::before{content:"✓ ";color:#16A34A;font-weight:800}

/* Fil d'Ariane */
.crumbs{display:flex;flex-wrap:wrap;align-items:center;gap:8px;font-size:13px;font-weight:600;color:#8A90A2;margin-bottom:22px;list-style:none;padding:0}
.crumbs a{text-decoration:none;color:#8A90A2}
.crumbs a:hover{color:var(--ink)}
.crumbs li+li::before{content:"/";margin-right:8px;color:#C7CBD8}
.crumbs [aria-current]{color:var(--ink)}

/* Hero */
.hero{position:relative;overflow:hidden;padding:48px 0 72px}
.hero::before{content:"";position:absolute;right:-160px;top:-140px;width:680px;height:680px;border-radius:50%;background:radial-gradient(circle,rgba(255,45,143,.16),rgba(255,176,0,.08) 55%,transparent 70%);pointer-events:none}
.hero-grid{position:relative;display:grid;grid-template-columns:1.1fr .9fr;gap:56px;align-items:center}

.hero .lead{color:var(--ink);font-weight:700;font-size:clamp(19px,1.8vw,23px);line-height:1.4}
.persona{display:flex;align-items:center;gap:14px;margin:0 0 30px}
.persona img{width:64px;height:64px;border-radius:50%;object-fit:cover;box-shadow:0 0 0 4px #fff,0 0 0 6px #FFD6E9}
.persona figcaption{font-size:15px;color:var(--muted);font-weight:600}
.persona b{color:var(--ink);font-weight:800}

/* Vidéo dans un cadre téléphone */
.stage{position:relative;display:flex;justify-content:center;padding:10px 0 30px}
.stage::before{content:"";position:absolute;inset:8% 6% 14%;border-radius:40px;background:var(--grad);filter:blur(60px);opacity:.28;pointer-events:none}
.phone{position:relative;width:min(330px,78vw);aspect-ratio:9/16;border-radius:42px;padding:10px;background:#0B1020;box-shadow:0 40px 80px rgba(5,7,15,.35),inset 0 0 0 1.5px #2A3042}
.phone video{width:100%;height:100%;object-fit:cover;border-radius:33px;background:#11152A}
.phone::after{content:"";position:absolute;top:20px;left:50%;transform:translateX(-50%);width:76px;height:20px;border-radius:999px;background:#0B1020}
.v-ctrl{position:absolute;left:24px;bottom:28px;z-index:2;display:inline-flex;align-items:center;gap:8px;height:38px;padding:0 14px 0 10px;border-radius:999px;border:0;cursor:pointer;background:rgba(11,16,32,.62);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);color:#fff;font-size:13px;font-weight:700}
.v-ctrl:hover{background:rgba(11,16,32,.8)}
.v-ctrl svg{width:16px;height:16px}
.v-ctrl .i-play{display:none}
.v-ctrl.is-paused .i-play{display:block}
.v-ctrl.is-paused .i-pause{display:none}
.v-bar{position:absolute;left:30px;right:30px;bottom:16px;z-index:2;height:3px;border-radius:3px;background:rgba(255,255,255,.22);overflow:hidden}
.v-bar i{display:block;height:100%;width:0;background:var(--grad)}


/* Sections, calquées sur la fiche PDF de l'offre */
.blk{padding:0 0 64px}
.ttl{margin:0 0 20px;font-size:14px;font-weight:800;letter-spacing:.16em;text-transform:uppercase;line-height:1.3;color:var(--pink)}

/* Le problème */
.problem{display:grid;grid-template-columns:1.35fr 1fr;gap:40px;align-items:center;padding:34px 38px;border-radius:24px;background:var(--soft)}
.pains{list-style:none;margin:0;padding:0;display:grid;gap:16px}
.pains li{position:relative;padding-left:28px;font-size:17px;color:var(--ink-2)}
.pains li::before{content:"";position:absolute;left:2px;top:.55em;width:10px;height:10px;border-radius:50%;background:#E5383B}
.voice{margin:0;padding-left:22px;border-left:4px solid var(--pink)}
.voice blockquote{margin:0 0 14px;font-size:19px;font-weight:700;font-style:italic;line-height:1.4;color:var(--ink)}
.voice figcaption{display:flex;align-items:center;gap:10px;font-size:14px;font-weight:600;color:var(--muted)}
.voice img{width:40px;height:40px;border-radius:50%;object-fit:cover}

/* Notre solution, en 3 étapes */
.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.steps li{padding:26px 24px;border-radius:22px;background:#fff;border:1px solid var(--line);transition:transform .2s,box-shadow .2s}
.steps li:hover{transform:translateY(-3px);box-shadow:0 16px 34px rgba(11,16,32,.08)}
.num{display:grid;place-items:center;width:44px;height:44px;border-radius:50%;margin-bottom:18px;font-size:18px;font-weight:800;color:#fff;background:var(--grad-diag-pink);box-shadow:0 10px 22px rgba(229,0,126,.28)}
.steps li:nth-child(2) .num{background:linear-gradient(135deg,#FF2D8F,#FF6A00)}
.steps li:nth-child(3) .num{background:var(--grad-diag-orange);box-shadow:0 10px 22px rgba(255,106,0,.28)}
.steps h3{margin:0 0 8px;font-size:19px;font-weight:800;letter-spacing:-.01em;line-height:1.25}
.steps p{margin:0;color:var(--muted);font-size:15.5px}
.reassure{margin:22px 0 0;text-align:center;font-size:15px;font-weight:600;color:var(--muted)}

/* Ce que vous gagnez / Comment ça se passe */
.duo{display:grid;grid-template-columns:1fr 1fr;gap:56px}
.gains{list-style:none;margin:0;padding:0;display:grid;gap:14px}
.gains li{display:flex;align-items:flex-start;gap:14px;font-size:17px;font-weight:700;color:var(--ink)}
.gains li::before{content:"✓";flex:none;width:28px;height:28px;border-radius:50%;display:grid;place-items:center;font-size:14px;font-weight:800;color:#16A34A;background:#DCFCE7}
.flow{list-style:none;margin:0;padding:0;display:grid;gap:14px}
.flow li{display:flex;align-items:flex-start;gap:14px;font-size:17px;color:var(--ink-2)}
.flow b{flex:none;width:28px;height:28px;border-radius:8px;display:grid;place-items:center;font-size:14px;font-weight:800;color:#fff;background:var(--ink)}
.flow strong{font-weight:800;color:var(--ink)}

/* Pour qui ? */
.chips{display:flex;flex-wrap:wrap;gap:10px;list-style:none;margin:0;padding:0}
.chips li{padding:10px 18px;border-radius:999px;background:#FFF1F7;color:#B0005F;font-weight:700;font-size:15px}

/* Tarif · Parlons-en */
.closing{display:flex;align-items:center;justify-content:space-between;gap:28px;padding:34px 40px;border-radius:26px;color:#fff;background:linear-gradient(110deg,#0B1020 0%,#7A0A55 45%,#E5007E 75%,#FF6A00 100%);box-shadow:0 24px 50px rgba(229,0,126,.22)}
.closing h2{margin:0 0 6px;font-size:clamp(22px,2.4vw,28px);letter-spacing:-.015em;color:#fff}
.closing p{margin:0;color:rgba(255,255,255,.85);font-size:16px}
.closing-cta{flex:none;display:flex;flex-direction:column;align-items:center;gap:8px}
.closing .btn-white{color:#E5007E;font-size:16px;padding:15px 28px}
.closing-link{font-size:14px;font-weight:600;color:rgba(255,255,255,.85);text-decoration:none}
.closing-link:hover{color:#fff;text-decoration:underline}

/* Autres offres */
.more{background:var(--soft)}

footer{padding:36px 0;border-top:1px solid var(--line)}
.foot{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:16px}
.foot ul{display:flex;flex-wrap:wrap;gap:20px;list-style:none;margin:0;padding:0}
.foot a{color:#5B6170;text-decoration:none;font-size:14px}
.foot a:hover{color:var(--ink)}

/* Apparition au défilement (désactivée si l'utilisateur réduit les animations) */
.rv{opacity:0;transform:translateY(16px);transition:opacity .6s ease,transform .6s ease}
.rv.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.rv{opacity:1;transform:none;transition:none}html{scroll-behavior:auto}}

@media (max-width:980px){
  .hero{padding:32px 0 64px}
  .hero-grid{grid-template-columns:1fr;gap:40px}
  .problem{grid-template-columns:1fr;gap:28px;padding:28px 24px}
  .steps{grid-template-columns:1fr}
  .duo{grid-template-columns:1fr;gap:44px}
  .closing{flex-direction:column;align-items:flex-start;padding:30px 26px}
  .closing-cta{align-items:flex-start}
}
@media (max-width:640px){
  .nav .btn{display:none}
  .blk{padding-bottom:52px}
  .more{padding:56px 0}
}